JK with that header, kind of.
Well, it's true. MidMo is dead. I've known for a bit that it was a possibility, ever since Capitol Weekly really suddenly pink slipped everyone and went to online-only. OMF has been trying to hold things together and shop it around, and there were some good prospects but nothing came through. So it wasn't from lack of profitability, it was because we lost our infrastructure (ad staff, designer, etc.) We were actually growing a bit every year, and in the last couple months had gotten a lot of ad interest. We had just started running Closet Case, which I thought was a great fit for us.
I'm really sad about it. It's going to be really different for me, since I have been writing about 3 restaurants per month for over five years. Think about it! Plus, other features every other month or so, plus doing associate editor work for the last however many months. I have a lot of free time now, I guess? I can't wait to start...yarn-bombing?
I'm really sad because I'm going to miss the writing of our contributors. It is a crying shame if there is no outlet for MH to write about wine, or BB to write about history. I love the voice of the Sactorialist, this one is my favorite one. I loved our music and arts coverage, too, and the other food contributors. I love Tim's art writing, and always wished he had more time to do it.
I think it's a sad day for Sac. I know it was only a little free weekly, but it really was a unique voice in our community. Silenced.