"The sign is very subtle. It's not as much attitude or in your face as Pizza Rock," Boskovich said.
But what if I want the sign up in my face?
Pizza Rock, with its red neon sign and laser-cut metal flames, seems to burst from between its two sister venues. Filigreed flowers, hearts, stars and butterflies – designed to look like tattoo art – soften the sign, inspired by tattoos worn by Pizza Rock co-owner Tony Gemignani's wife. LED backlights will be added to give the flame a shadow.
Lopez also painted Pizza Rock's ceiling mural resembling Michelangelo's "The Creation of Adam" – with the hand of God holding out an electric guitar.
This is making me LOL from the comments, too